CPG in the World of Nutrition

I can’t believe last week I completed my twelve week internship with Abbott Nutrition! It was a great and challenging experience that helped me leverage my existing knowledge and allow me to learn new facets of brand management.

Here’s a rundown of my internship experience:

The Company

Abbott Nutrition is a division of Abbott which is a global health care company. Abbott Nutrition provides trusted science-based nutrition to health care professionals and their consumers. Abbott Nutrition provides a portfolio of products that are trusted in pediatrics, adult, and healthy living. The portfolio includes: Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, EAS® and ZonePerfect®

The Internship

I interned this summer in Columbus, Ohio on the EAS® and ZonePerfect® brands as a brand management intern. The internship program at Abbott was very well run and had many fun activities planned. We got to know each group (Adult, Pediatric, and Performance Nutrition) within Abbott at luncheons and hearing from senior level executives. Within the MBA internship program we had events planned with each Abbott Nutrition group. We were able to attend a Columbus Clippers baseball game in the Abbott box and hear from Dr. Keith Wheeler from Performance Nutrition. We participated in a cooking class with the pediatric team to link up the importance of lutein and vitamin E. Lastly, we participated in a volunteer day with the adult nutrition team at LifeCare Alliance. One of the big perks of the internship was traveling to Abbott headquarters in Illinois and Steamboat Springs, CO.

The Projects

I had two projects throughout my time at Abbott which focused on two marketing elements, sampling and social media. I was able to execute comprehensive analysis and work with cross-functional teams to ultimately create a recommendation for both  EAS® and ZonePerfect® brands in 2015. I also had the opportunity to work with our creative agency to lead two initiatives for a new campaign launch.

As I mentioned before, I had the opportunity to travel to Steamboat Springs, Colorado to see EAS® and ZonePerfect® sampling in action. Attached are some pictures I took while I was there and the fun things we did!

On the drive from Denver, CO we went through the mountains and experienced all seasons. I was surprised by all the snow they had in June!

On the drive from Denver, CO we went through the mountains and experienced all seasons. I was surprised by all the snow they had in June!

Pulling up to Steamboat Springs, CO only 30 Minutes later and there was no snow!

Pulling up to Steamboat Springs, CO only 30 Minutes later and there was no snow!

Sampling at packet pick up!

Sampling at packet pick up!

Winona’s for breakfast to eat AMAZING cinnamon rolls!

Winona’s for breakfast to eat AMAZING cinnamon rolls!

The HUGE cinnamon rolls!

The HUGE cinnamon rolls!

Race Day Booth at the Finish Line of the Steamboat Springs Marathon

Race Day Booth at the Finish Line of the Steamboat Springs Marathon


Overall, I enjoyed this summer because it helped me learn more about working with cross-functional teams, the sports nutrition category, and the role of a brand manager.