This past summer, I had the opportunity to intern for Luxottica Retail in Cincinnati, Ohio. The internship was a perfect match for me as it was strategic in nature, but my projects had a heavy emphasis on marketing. Moreover, I was able to leverage my past experience of luxury goods as well in the internship.
Here is a breakdown of my summer:
Luxottica Group, is an Italian eyewear company. It is the world’s largest eyewear company, controlling over 80% of the world’s major eyewear brands. On the retail side, Luxottica is the owner of Sunglass Hut, Lenscrafters, Pearle Vision, Target Optical, and Eyemed. On the wholesale/manufacturing side, its more well-known brands are Ray-Ban, Persol, and Oakley. Luxottica also makes sunglasses and prescription frames for a multitude of designer brands such as Chanel, Prada,Giorgio Armani, Burberry and Versace.
Yes, all this is true, majority of the people don’t know about Luxottica because their brands always overshadow the parent name!
I was placed as an intern with EyeMed Vision , Luxottica’s Vision Insurance brand, for the Summer in their Strategy, Marketing and Innovation Team. I was fortunate to be placed with a great manager and a great set of people overall to work for. The team surfaced consulting type projects and the approaches adopted were also very similar to those. As an intern, I got to own some impactful and important projects for EyeMed. I worked on two projects, the first one of which was to develop a launch plan for a new product offering. As part of the project, I did a thorough competitive analysis, analyzed distribution channels and then eventually suggested a go-to-market strategy for the launch. In my second project, I was tasked to prepare a business partnership model for an EyeMed alliance with a hearing aid partner. For this project, I had to do a modelling and sizing analysis to assess the worth of the partnership, and then eventually look at a deeper level marketing plan to market the alliance to EyeMed members.
Activities, Events and the experience:
Luxottca’s MBA program had an 80-20 rule. 80% of the time was with our teams, but rest 20% of the time we got exposed to the entire company and also Cincinnati as a region! The interns got to have lunches with Luxottica’s Executive Council and also the Managers of each brand! The discussions were completely open and candid and it was great to hear from such senior leaders. Other than that there were a lot of company sessions to know different brands and functions. On the social side, we got a chance to witness a game for Cincinnati Reds in the Great American Ballpark, and also were taken out for several social events to famous Cincinnati joints for us to experience Cincinnati!
Overall, Luxottica was a really positive and enriching experience for my career! I made some great connections with the intern class and the people at Lux, and I realized that Luxottica is truly a ‘relationship based’ company as they portray themselves to be! I now know a lot about eyewear and vision insurance, more than I imagined to know, so if you ever want to know about either, I am more than happy to help!