This year’s marketing conference was a success yet again. With the help of Innovation Fisher, AMP was able to pull off a great lineup of speakers that not only educated, but entertained all those in attendance.
The conference was highlighted by keynote speaker, Brad Wolf, of NIKE. Brad was an integral part in the successful development and launch of the NIKE Fuelband. Brad highlighted 8 key reasons and marketing principles that made the Fuelband such an incredibly innovative product, with tremendous success.
1) Have fun
2) Find friction points for your customers
3) Make the experience connected & social
4) Motivate consumers to do more
5) Design defines your success
6) Mobile convergence with connected devices is next frontier
7) Use moments to launch and define your brand. Tell a story
8) Know your consumer