This summer I am a brand management intern at Scotts Miracle-Gro in Marysville, OH. SMG is the world’s largest marketer of branded consumer lawn and garden products. I’m a career switcher, so it’s exciting to finally experience first hand what it means to work in brand management. I knew that Assistant Brand Managers (ABMs) and Brand Managers have to be very strategic and analytic in their roles, but it surprised me to find out how little “marketing” brand people actually do. Brand management is really more of a general management role. Brand managers essentially run their brand’s business; it’s great if you have entrepreneurial aspirations, but you want the backing of a large company.
In a typical brand management internship you have 3 projects: strategic, creative, and analytic. I have really lucked out with my internship because I have great projects with company support and a budget! I’m working on the Miracle-Gro brand with our newest innovative product, gro-ables. When I accepted my internship with Scotts this is the exact product I was hoping to work on! Gro-ables are all in one seed pods that make growing your own veggies and herbs super easy! Each seed pod contains seeds placed at the right depth, growing media to ensure proper moisture, and plant food to feed your plant for one month. The best part is that they are guaranteed to grow! I definitely wouldn’t classify myself as a gardener, but this internship has already gotten me to start growing my own herbs! It really can’t get any easier than pushing a gro-able into the soil and watering. I think these innovative little pods will bring a lot of new people to the gardening category, which will only help the other Miracle-Gro products in the long run.
I’ve had a good first three weeks of work with lots of variety. I spent my second day of work at Easton Town Center giving away Gro-ables as a part of Grow Columbus. I had so much fun telling people how awesome Gro-ables are! This event helped me get better acquainted with the product and I saw first hand how growing your own food can have such a big impact on people’s lives. I met people who were picking up Gro-ables for their community garden, school garden, and personal gardens. I love these products because you don’t need to live in the suburbs and have a large outdoor garden; Gro-ables can be planted in-ground or in your favorite pot of container.
I’m really looking forward to digging into my projects and making a contribution to the business. Maybe I’ll even be an expert gardener by the end of the summer! Stay tuned to hear how the rest of my internship goes.