Students and faculty had a great opportunity to listen to a great marketing executive and leader, Craig Bahner.
Craig has spent the majority of his career in marketing with P&G. After his time at P&G, he took an opportunity that seemed to good to pass up. He is now serving as the CMO of Wendy’s.
Last week Craig visited campus and met with a number of students for a lunch and learn session. During the lunch session Craig highlighted the strategic direction in which Wendy’s is heading. Not only did students have the opportunity to see commercials that had recently been released, but they also were given an inside look at the social media tactics that Wendy’s will be using in the future.
At the end of the time with Craig, students were able to ask questions and learn more about his personal life and interests. Craig was a great speaker and definitely left the students with some very important marketing knowledge and wisdom. Another great opportunity for marketing MBAs here at Ohio State’s Fisher College of Business.