This year we have an amazing lineup of speakers who will cover the topic of storytelling. We have a Division President of a major CPG, a Vice President of Strategy of a local digital agency, and an Executive Vice President of a Portland, Oregon based experiential agency. These speakers will be a dynamic trio and we are excited for everyone to hear their presentations! So without further ado, let us present our CAMP 2016 speakers:
Craig Bahner joined Kellogg Company in July 2015 as President, U.S. Morning Foods. He is also a member of the company’s Global Leadership Team.
Prior to joining Kellogg, Mr. Bahner was Chief Marketing Officer of Wendy’s. In this role, he was responsible for all brand building, marketing and culinary innovation efforts for the company’s flagship brand. He also led Wendy’s pricing, business analytics, consumer insights and digital consumer engagement efforts.
Prior to Wendy’s, Mr. Bahner enjoyed a successful 20-year career with The Procter & Gamble Company, where he helped drive growth for some of the most important and competitive businesses in the portfolio of the global consumer products leader. His most recent assignment was Vice President and General Manager of P&G’s $2.2 billion Hair Care & Colorant business in North America. Prior to that, Mr. Bahner was based in Kobe, Japan, and was Vice President and General Manager of P&G’s Northeast Asia Fabric & Home Care business.
Mr. Bahner sits on the Board of the Dave Thomas Foundation for Adoption, as well as The Ohio State University Board of Trustees Advancement Committee.
He holds a Bachelor of Science degree in Business Administration from Fisher College of Business.
A born storyteller and trained public speaker, Marti has been uncovering and sharing insights that drive meaningful consumer experiences with brands for more than 16 years.
She has created and led collaborative strategic teams and projects, bringing together content strategy, consumer research, user testing, persona development, social listening and reporting, analytics, and stakeholder interviews to create powerful recommendations for clients across multiple industries. She has been invited as a repeat presenter at P&G, a panelist at Shaw Flooring’s annual Dealer Network conference, and a guest speaker at several local events and workshops.
Marti is a former White House staffer, interning in the Communications Office of the First Lady and channeling that experience into her one non-agency job, the Director of Communications & Culture at The Women’s Fund of Central Ohio.
She currently serves as the Vice President, Strategy, for Mindstream Interactive, a full-service digital agency based on Columbus, Ohio, with offices in San Diego, St. Louis, Atlanta, and Milwaukee.
Marti’s Client Experience: Nationwide Children’s Hospital, Massage Envy Spa, Cardinal Health, Kohl’s, Bath & Body Works, Gillette Venus, Purina Cat Chow, The White House Project, Express, Victoria’s Secret, Scotts Miracle-Gro, Restoration Hardware, Walmart, Coca-Cola, Quaker, and Sherwin-Williams.
Mark Anderson is the Executive Vice President at Division Black, an experiential marketing company that executes one-of-a-kind consumer engagements for brands and agency partners.
Prior to joining Division Black, Mark was the Chief Experiential Officer at Omelet where he led projects like an influencer outreach program for Season 3 of Game of Thrones. Mark has worked for the last decade in the music and marketing activation industries. He produced international tours for Grammy and Academy Award-winning artists, including Jennifer Hudson and Maroon 5. Brand experience also includes AT&T, Coke, Microsoft, Harley Davidson, HBO, TNT, Dick’s Sporting Goods and A&E Network.
At CAMP, Mark will lead an experiential workshop that emphasizes connecting emotionally with consumers by getting to the heart of the story and being succinct.