CAMP Speakers

2013 Innovation CAMP Speakers:

Brad Wolf, Sr. Director of Brand Innovation @ SONOS

As the head of Product Marketing for the growing Digital Sport division of Nike, I oversaw the product and experience definition, portfolio planning, and most recently, partnership development for the Nike+ platform, including the Nike+ FuelBand. I started my career as an Industrial Designer graduating from The Ohio State University and worked in both corporate and design consulting. Following my MBA, I have been in innovation & product management roles at Bosch GMBH and Motorola before joining Nike. In my career I have designed and developed products that ranged from ideas-that-never-saw-the-light-of-day to award-winning and recognition from IDSA Gold & CES Best of Innovation. In my newest venture, I will be leading innovation for Sonos, a global leader in wireless music systems.

Rob Pettit

Client Service Director, North America

@FITCH

Rob has twenty-five years of experience directing client relationships and project teams in retail, packaged goods and online marketing. His career has been focused on creating engaging and meaningful consumer experiences that drive the client’s business.

Rob leads client services for FITCH’s North America design studios in Columbus, Seattle and Minneapolis. He leads teams that help clients drive innovation in retail by combining the power of immersive brand experiences in-store and online. Client relationships include Target, Walgreens, Michelin, Intercontinental Hotel Group and Skype.

Prior to joining FITCH, Rob was Executive Director, Client Management with Resource Interactive, a digital marketing agency where he worked with clients including Coca-Cola, Procter & Gamble, and Scotts Miracle-Gro. Additionally Rob’s consultancy, RPM Communications, led the strategy and architecture for The Ohio State University Medical Center’s re-launched web and intranet sites. At Retail Planning Associates, before FITCH’s 2004 acquisition, he led client relationships and directed retail strategy for adidas, Hard Rock Café, T. Rowe Price, and Voice Stream (now T-Mobile).

Dennis Bajec

Chief Creative Officer

@ Resource

Dennis Bajec is Resource’s Chief Creative Officer and an 18-year veteran of the agency. He is responsible for establishing and upholding the agency’s standards for creative excellence, mentoring creative talent and leading Juice—an agile creative team that injects bold ideas into select client initiatives.

Bajec ensures that consumer insight fuels the creative strategy as it is expressed in the brand’s interactive experience, visual design, information architecture and content. He also works to guarantee that the latest and best practices in usability, functionality and navigation are employed. Over the years, his creative oversight has been a consistent thread across clients such as Apple, Burton Snowboards, Kohler, numerous Procter & Gamble brands, Hewlett-Packard, Merrell, Victoria’s Secret, Express, Limited Brands, Wendy’s, Scotts Miracle-Gro Company and The Wexner Center for the Arts. He brings his wealth of experience and passion for excellence to each and every project—encouraging innovation, fueling appetites for great work and offering his uniquely seasoned creative insight.

Bajec’s dedication to peerless and brand-appropriate digital design has earned him recognition in numerous industry publications, including the Communication Arts Interactive Review, ID Annual Design Review and Print Interactive Design Annual. He has also led teams in the production of creative work recognized by numerous national and international awards, including the International Clio Award, The One Show Pencil, a Cannes Cyber Lion, a National Ad Federation Award (ADDY), and a New York Festival International Gold World Medal. Most recently, Bajec had the honor to serve as judge for The One Show, and the National ADDYs & WebAwards.

Dan Shust

VP of ResourceLab

@Resource

Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps clients create well-balanced, innovative experiences. His unique blend of creative, business and technical experience makes him apt to speak in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas. With his specialty in emerging media, Dan is a frequent contributor to Advertising Age's Digital Next blog, and he has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and E-Commerce Times.

Gretchen Goffe

Director of the Innovation Initiative

@Fisher College of Business

Gretchen brings more than 20 years of experience in innovation and top-line value creation as a marketing professional. She has developed new products and sources of topline revenue for corporations and developed brand and growth strategies for numerous Fortune 500 companies. Along the way, she partnered with a smart team of women to create PinkTank, a marketing to women consultancy, sought out for it’s proprietary insight mining methods, ability to anticipate unmet consumer needs and develop market opportunities.

Currently Executive Director of The Innovation Initiative at The Ohio State University Fisher College of Business, Gretchen teaches graduate level and executive education courses on innovation and directs the Innovation Initiative, a collaboration connecting businesses, MBA students and University thought leadership.

Prior to joining Fisher, Gretchen was a founding partner for The Well @GSW where she positioned brands for growth with clients such as P&G Futureworks, Abbott Nutrition, Eli Lilly, Wyeth Consumer, Bayer, Bumble Bee, and Kraft.

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2012 Future CAMP Speaker Review: We had a fantastic line-up of speakers representing various industries, size companies, and business sectors to share their experience in successfully leverage Emering Media. These engaging professionals shared stories of their success, tips on best practices using digital and emerging media, and what the future landscape of Emerging Media looks like.