In 2015 AMP added an additional event to complement the Chicago HOP. The event, the Columbus HOP, allowed AMP members to visit companies in the Columbus area. We had more than 20 students across all disciplines attend the trip over fall break. On Thursday 10/15, we departed campus and headed out for the day.
The first stop was an ad agency located in Easton, Fahlgren Mortine. They handle accounts ranging from McDonald's to the City of Columbus. It was awesome to hear about the process behind the #lifeincbus campaign, something we see all around town!
Our next stop was at RG Barry, a manufacturer of accessory lifestyle brands such as Dearfoams. At RG Barry we were able to hear from their CEO and a number of Brand Managers. The company has had a slew of recent successes and it was awesome to hear about them from senior leadership!
Next was lunch at Bob Evans before our tour of their corporate offices. At Bob's we were able to see the entire office, including a presentation and tasting :) in their innovation kitchen. It was great to be able to understand how their innovation process works.
Overall, the first ever Columbus HOP was a smashing success. We're looking forward to watching it grow over the coming years!